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Fujifilm Instax Holiday Campaign

Opportunity

Fujifilm’s Instax instant camera has been a surprising success among teenagers. The opportunity was to build on its success as a gift in the critical holiday shopping season.

Insight

Digital Natives not accustomed to printed photos do not immediately imagine what purpose a physical photo could serve.

Idea

A broadcast and a digital ad campaign that demonstrated how printed photos can make shared moments special. The stories of these shared moments were told through the photos themselves.

Result

Fuji’s holiday campaign exceeded all expectations. Holiday 2016 delivered best-ever sales for the Instax line, beating all sales forecasts.

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